Straight answers
to real questions.
The things owners actually ask before they start: who films, what it costs, what you own, and what happens if it's not a fit.
The short answers
| Question | Answer |
|---|---|
| Who films? | You, a few seconds on jobs you're already doing |
| How much of my time? | A few minutes a day, plus a weekly call |
| What does it cost? | Quoted in the demo. There's no list price |
| How long do we work together? | For the long run. The website is yours after your first year |
| Do I own the website? | Yes, after your first year, free and clear |
| Whose name is the domain in? | Yours, from day one |
| Do I need an ad budget? | No |
| Do you work with my competitor? | No. One client per trade per market |
| Do you guarantee a ranking? | No, and nobody honest does |
The service
What we do, and who it's for.
What do you actually do?
We build you a website that ranks on Google and shows up in AI search, keep it updated routinely, and connect all your online profiles to it so Google and AI know they all belong to you.
We set up each profile, make sure your work shows up where it should, and keep your details consistent everywhere. You film and post your own jobs from your phone, the easy way we teach you. We handle the website, add your latest work, track what gets views and calls, and give you a fresh Blueprint on the 1st of every month. No confusing tech talk and nothing hidden. You always know what we're doing and why.
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Why does my website need routine fine tuning?
Because search doesn't sit still.
Google made 4,781 changes to Search in 2023 (the latest year it has published), about 13 a day, and 45% of people now use AI tools like ChatGPT for local recommendations, up from 6% a year earlier (BrightLocal, 2026). A website that never gets updated falls a little further behind every day. Your website isn’t a brochure you make once. It’s a marketing tool, and it should show up every time someone searches for what you do. We fine tune yours routinely: search updates, speed, security, facts for AI search, your latest work, and an accurate Google Business Profile.
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Who is it for?
Local service businesses whose work looks great on camera: carpet cleaning, pressure washing, house cleaning, window cleaning, lawn and landscaping, painting, roofing, remodeling, restoration, auto detailing, tile and grout, junk removal, and more.
A short demo is the fastest way to find out if yours fits.
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How do we start?
A short demo.
We look at where you stand today and tell you honestly if we're a fit. If it makes sense, your trade in your area is yours, and we won't take on a competitor.
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Your part
Filming, posting and your time.
Do I have to be on camera?
You almost never have to say a word.
The camera stays on the work: your hands, the before and the after. That's what earns trust. You might be in the shot doing the job, but you never have to talk to the camera or perform. You can if you want to, but you don't have to.
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Do you make or edit my videos?
No, you do, and we make it easy. On a live call we show you how to film, then edit fast in free apps like CapCut (trim, add text, add music) and post straight from your phone.
You film and post your own videos using the routine we teach, and we coach you on the weekly call. We don't come out to film; everything we do is remote.
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How much of my time does this take?
A few minutes a day, plus a weekly call with us.
You film a few seconds of jobs you're already doing and post them the easy way we teach you. Small daily posts are the point. They add up.
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Search and AI
Google, AI answers, rankings and ads.
How do you get my business into ChatGPT and AI answers?
We make your business easy for AI to read and trust.
We label your services, service area, hours and reviews in the code so AI tools can read them, write pages that answer real customer questions right up top, and make sure your website, Google Business Profile and other profiles all say the same thing. We routinely check what ChatGPT, Gemini and Google's AI say about your trade in your city, and we adjust. Nobody can honestly guarantee what an AI will say, but we can make you the clearest, most trustworthy choice it can find.
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Can you guarantee I will rank first?
No, and anyone who guarantees a ranking isn't being straight with you.
What we do promise is a website built the right way for Google and AI search, your real work posted consistently, and a Blueprint every month, built from your numbers.
Want to talk it through? Book a demo
Do I have to spend on ads?
No.
Ads can give you a quick boost if you ever want one, and you'd pay the platform directly. But our approach is built on your own content, which keeps working for you and wins over the long run.
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How do I get ChatGPT to recommend my business?
Make sure the web says clearly who you are, what you do and where, in the places AI reads: your own website, your Google and Bing profiles, reviews, and local sites that mention you. AI tools recommend businesses they can confirm from several sources, so your details need to match everywhere.
When someone asks ChatGPT for a cleaner near them, it searches the web and names the businesses it can describe with confidence. Help it: a website that answers customers' questions in plain words, your services and towns listed, your hours posted, real reviews on more than one site, and the same name, number and address everywhere. Claim your free Bing Places listing too, because Microsoft's Copilot answers from Bing. It matters: 45% of people now use AI tools like ChatGPT for local recommendations, up from 6% a year earlier.
Try it right now. Ask ChatGPT who the best carpet cleaner in your town is. If you're not named, look at who is and what their websites say that yours doesn't.
This is what we mean by AI search: we write your site so AI can quote it, keep every profile matching, and watch who AI recommends in your city. More on how we get you into AI answers.
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What are Google's AI Overviews, and do they hurt my traffic?
AI Overviews are the AI written summaries Google shows above the regular results. They can mean fewer clicks: in a Pew Research study, people clicked a regular result on 8% of searches that showed an AI summary, and on 15% of searches that didn't. The businesses the summary names still get seen and picked.
Pew followed 900 US adults through their searches in March 2025. Only 1% of visits included a click on a link inside the summary itself, and people were more likely to stop searching after reading one. So the goal changes: you want to be the business the summary names, not only a link under it. That comes from a website that answers questions in plain sentences, a strong Business Profile, and reviews that say what you do and where. For local searches Google still shows the map and its businesses too, so your profile matters as much as ever.
For example, someone searches "how much does it cost to pressure wash a driveway". If your site answers that in its first sentence, with a price range and your town, you're the kind of page Google likes to quote.
We write your pages so the first sentence answers the question, and we check the AI reports Google and Bing now give site owners to see where you show up.
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How does AI decide which local business to recommend?
It favors businesses it can confirm from more than one source. AI assistants search the web, then pick businesses whose website, reviews and listings all agree on what they do, where they work and how good they are, and whose pages answer the exact question being asked.
Think of it like asking a friend, who then asks three other friends. If your website says you clean carpets in your town, your Google profile says the same, and your reviews mention carpet cleaning there, the AI has three sources that agree. If your site is thin, your hours differ between listings and your newest review is a year old, it has less to go on and names someone else. Details help too: your services, the towns you cover, price ranges and how soon you can come out.
Someone asks, "Who can get pet stains out of a carpet this week near me?" The business with a page about pet stain removal, that town in its service area and reviews that mention pets is the easy pick.
Keeping all of those in agreement is a big part of our routine fine tuning.
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What is GEO (generative engine optimization)?
GEO, short for generative engine optimization, is making your business easy for AI tools like ChatGPT, Gemini and Google's AI Overviews to find, trust and name when they answer a question. SEO works to get you into the list of links. GEO works to get you named in the answer itself.
The name comes from a 2023 study led by researchers at Princeton, published at the KDD 2024 conference. They found that how a page is written could make it up to 40% more visible in AI answers, and that citing sources, adding quotes and adding real numbers helped most. GEO builds on SEO. AI tools still read websites, reviews and business profiles, so what helps you on Google helps here too. What changes is the writing: answer the question in the first sentence, back it up with facts, and say the same thing everywhere you're listed. It's worth doing now, because 45% of people use AI tools like ChatGPT for local recommendations, up from 6% a year earlier (BrightLocal, 2026).
For example, someone asks ChatGPT how much it costs to clean a three bedroom house. A cleaner whose site answers that in its first line, with a price range, the towns it serves and reviews that mention the job, gives the AI something to quote. A site that only says "Call for a quote" gives it nothing.
Every site we build is written this way, this page included, and we routinely check what AI tools say about your trade in your city, then adjust. More on AEO and GEO and getting into AI answers.
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Price and ownership
Cost, terms, and what's yours.
How does pricing work?
Every plan is scoped to one business, so there's no list price.
A carpenter with one shop and a restoration company with six trucks don't need the same website. You pay a setup fee, then one monthly price for as long as we work together. We're in it for the long run, and the website is yours after your first year. You'll get a real number in writing at the demo. The pricing page shows everything the monthly price covers.
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Do I own the website?
Yes, after your first year, free and clear.
Your domain is in your name from day one, and the website becomes yours after your first year, whether or not you keep working with us. If the partnership ends, the site is yours to keep and run, and our upkeep ends with it.
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What if I leave before the first year is done?
The website becomes yours after your first year. If you leave before then, the website stays with us.
Either way, you keep your domain and every video you've filmed.
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Do you work with my competitor?
No.
We take one client per trade per market, so your trade in your area is yours alone. Once a spot is taken, it's taken.
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Getting found
Google, Maps, reviews and AI answers, in plain words.
What is an internet architect?
Someone who plans, builds and looks after how a business shows up online, the way an architect does a building.
Your website, Google Business Profile, reviews, social pages and what AI tools say about you all have to agree and point at each other. InternetArchitect.ai designs that whole structure for local service businesses, builds it, then keeps it current so it keeps getting found. See how it works.
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What is local SEO?
Local SEO is everything that helps your business show up when someone nearby searches for what you do.
It's your website, your Google Business Profile, your reviews, and your name, address and phone matching everywhere you're listed. Google says local results are based on relevance, distance and prominence (Google's own tips). We work on all three, routinely.
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How do I get my business on Google Maps?
Claim and verify your free Google Business Profile, then keep it full and active.
Add your services, hours, service area and real photos, answer every review, and post updates. We set it up or clean it up with you, link it to your website, and keep it current so it keeps showing in the map results. You can start at Google Business Profile.
Want to talk it through? Book a demo
How do I get more Google reviews?
Ask every happy customer right when the job's done, with a link that takes them straight to the review box.
Your client dashboard has a QR code and a short link for exactly that, so asking takes five seconds. Fresh, detailed reviews help you show up and help people pick you over the next name on the list.
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What are AEO and GEO?
They're about getting named in the answer, instead of being one more link in a list.
AEO (answer engine optimization) and GEO (generative engine optimization) mean writing clear, true answers to real questions and labeling them in the code, so search engines and AI assistants like ChatGPT and Gemini can read them clearly and quote them. Every page we build is written this way, this one included. More on getting into AI answers.
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Why doesn't my website show up on Google?
Usually it's one of three things: Google can't read it well, it doesn't clearly say what you do and where, or nothing else online points to it.
Slow pages, missing titles, a thin list of services, no Google Business Profile or no reviews will all hold a site back. A short call is enough to find which one it is for you. Check your market.
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How long does it take to show up on Google?
Google says SEO usually takes four months to a year to fully pay off, and you'll often see early movement sooner, and it keeps building from there.
A new website has to earn Google's trust. Posting real work, collecting reviews and keeping the site fresh all speed that up. We walk you through your numbers regularly so you can watch it happen, and we never promise a ranking we can't control (here's why).
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Why isn't my business showing up on Google Maps?
Usually it's one of four things: your Google Business Profile isn't verified, it's in the wrong category, your service area doesn't reach the person searching, or nearby businesses have more reviews and a stronger website. Google ranks Maps by relevance, distance and prominence, and nobody can pay to move up.
Start by searching your exact business name. If you don't show up at all, the profile is missing, unverified or suspended. If you show up for your name but not for "carpet cleaning near me", Google knows you exist but doesn't see you as the best match yet. Check that your main category is what people actually search for, your hours and service area are filled in, and your name, address and phone match your website exactly. Then look at who does show up: count their reviews and photos, and open their websites. Google's own tips say the same.
For example, a house cleaner listed only as "Cleaning service" with 6 reviews and no website will usually lose to one listed as "House cleaning service" with 80 reviews and a site that names every town it serves.
This is the routine work we do for every client: the right categories, a website that backs up the profile, fresh photos from real jobs, and a steady flow of reviews.
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How do I rank higher in "near me" searches?
Google shows the businesses it thinks are the best match, close by and well known. You can't move closer to the person searching, so work on the other two: a complete, accurate Google Business Profile, a website that says clearly what you do and where, and a steady stream of recent reviews.
"Near me" searches pull mostly from Google Maps. Google says it looks at relevance, distance and prominence, and that more reviews and positive ratings can help your local ranking. Relevance comes from your categories, services and the words on your website. Prominence comes from reviews, photos, links and how much the web talks about you. Name each town you serve on your site, add real job photos every week, reply to every review, and keep your details identical everywhere you're listed.
Say two pressure washers are the same distance from someone searching. The one whose site has a page about driveway cleaning in that town, with photos from a job down the street and a dozen new reviews this month, is the one Google picks.
We build that site, fill the gaps on your profile, and turn the work you already do into those photos and posts.
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How do I get more calls from Google?
Make calling you easy everywhere Google shows you: a Call button on your Business Profile with the right number and hours, your number one tap away at the top of every page of your website, and reasons to pick you right there, like recent reviews and photos of real jobs.
Most calls from Google come from people on their phone who decide in seconds. Check your profile's phone number and hours, because wrong hours mean Google tells people you're closed. Put one clear Call button at the top of your site on phones. Answer fast: a missed call from a search usually goes to the next business on the list. Then count them. Your Business Profile shows how many calls it sent, and your website can count every tap on your number.
For example, a roofer who adds "storm damage inspections" to their services, posts photos after every hail job and picks up within three rings will get more of the calls that come in after a storm.
Every site we build puts the call button first on phones and counts every tap, so you can see how many people called and where they found you.
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Do I need a website if I have a Google Business Profile?
Yes, if you want to be found for more than your own name. Your profile shows people you exist. Your website tells Google and AI what you do, where, and why you're good at it, and it's where people go when they want to know more before they call.
A profile has room for a short description, some photos and your reviews. A website can have a page for every service and every town you work in, answers to the questions customers ask, and your work in pictures and video. That's what search engines and AI read when they decide who to show. Your website is also yours. A profile lives on Google's platform and follows Google's rules, and it can be suspended.
For example, a landscaper with a great profile shows up when people search the business name. With a website that has pages for patios, retaining walls and spring cleanups, they start showing up when people search for those jobs too.
We build the website, link it to your profile so Google knows they're the same business, and keep both current.
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What should a contractor's website have?
A Call button that's one tap away on a phone, a page for each service and each town you work in, photos and short videos of real jobs, your reviews, and proof you're licensed and insured. That's what customers check before they call, and what Google and AI read to decide who to show.
Keep it fast and simple on a phone, since that's where people search when something breaks. Put your phone number and service area at the top of every page. Give a price range for common jobs if you can, and say what happens after they call: the estimate, the schedule, the cleanup. Link the site to your Google Business Profile so Google knows they're the same business, and add new job photos every week so the site never looks abandoned.
For example, a roofer whose site has a "Roof leak repair in Aurora" page, photos from jobs in Aurora and a Call button at the top shows up for that search and turns the visit into a call.
This is what we build for contractors and service businesses, and we keep adding to it.
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Your Google profile and reviews
Setting it up, keeping it, and what to say back.
How do I set up my Google Business Profile the right way?
Use your real business name with nothing added, pick the most specific main category, and verify it. Then fill in everything: your service area or address, hours, phone, website, services, photos of real jobs, and a plain description of what you do and where.
A few things trip people up. Keywords added to the name ("Best Roofer Denver") can get a profile suspended. If customers don't come to you, hide your address and set a service area. Google only allows a profile for a business that meets customers in person, at your place or theirs. Keep the description to what you do and where, with no links or phone numbers in it. After that, the profile rewards steady care: new photos, replies to reviews, and hours that are always right.
For example, a window cleaner working from home would list "Window cleaning service" as the main category, hide the home address, add the towns they drive to, and post a few before and after photos every week.
We set up or fix the profile for every client, link it to their website, and keep it accurate as part of the routine.
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How should I respond to a bad Google review?
Reply within a day or two. Stay calm and keep it short: thank them, own anything that went wrong, and offer to fix it offline with a name and a number. Your reply is really for the next customer reading it, so write it for them.
Google's own advice is to be professional and polite, keep it short, use the reviewer's name, and be conversational rather than salesy. Don't share details about the job or the customer. Never offer a discount or anything else to change or remove a review; Google doesn't allow incentives. If a review is fake or breaks Google's rules, report it from your Business Profile instead of arguing in the reply.
A reply that works: "Hi Sam, thanks for telling us, and I'm sorry the stain came back. That's not the result we want either. Call me at the shop and we'll come back out and make it right. Dana, owner."
We help clients with their replies and with a steady flow of new reviews, so one bad review sits among many good ones.
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My Google Business Profile got suspended. How do I fix it?
Don't make a new profile. Read the reason Google gives, fix whatever broke its rules, then file an appeal in Google's Business Profile appeals tool with proof your business is real, like a business license or a utility bill showing the same name and address.
Common causes are keywords stuffed into the business name, a home address shown for a business that travels to customers, a PO box or virtual office, two profiles for one business, or lots of big edits at once. In the appeals tool, pick the profile, read the reason, submit the appeal, and attach your evidence: a business license, registration, tax certificate or utility bill whose name and address match the profile exactly. Once you open the evidence form you have 60 minutes to send it. If the appeal is turned down, you can ask for another review with new evidence. Google's steps are here.
For example, a plumber who renamed their profile "Best Plumber Minneapolis 24/7" gets suspended. Change the name back to the real business name, then appeal with the business license.
We keep client profiles inside Google's rules as part of the routine, and we walk you through an appeal if it ever comes to that.
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Should a service business hide its address on Google?
Yes, if customers don't come to you. Google's rules say a service area business, one that travels to its customers, should hide its address and set a service area instead. Show your address only if you have a storefront or office with signs where you serve customers during your hours.
You set the service area as the towns or regions you cover, up to about two hours' drive from your base. Hiding the address doesn't hide your business: you still show up in Maps and search for the places you serve. Name the same towns on your website, so Google and customers both know where you go.
A mobile detailer who works from home hides the address and lists the cities they drive to. A detailer with a shop customers pull into shows the address.
Setting this up right, and matching it on the website, is part of every build we do.
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Do Google reviews help my ranking?
Yes. Google says prominence is one of the three things it uses to rank local results, that it's based partly on how many reviews you have, and that more reviews and positive ratings can help your local ranking. Reviews also help people choose you once you show up.
Numbers matter, and so do freshness and words. A steady trickle of new reviews beats a burst from two years ago, and reviews that mention the job and the town ("they cleaned our pavers in Plymouth") tell Google and AI what you do and where. The best way to get them is to ask every happy customer, right when the job is done, with a direct link or QR code. Replying to them helps too.
For example, a painter who asks every customer at the final walkthrough, with a text that has the review link, can add a few reviews every week without ever offering anything in return, which Google doesn't allow.
We set up the review link and the ask for every client and make it part of the routine. More on getting more reviews.
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Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile in November 2021. It's the same free listing that puts your business on Google Search and Maps, with your hours, reviews, photos and a Call button. Most people still call it Google My Business.
Google announced the new name on November 4, 2021, and moved most of the editing out of the old app and into Search and Maps. Search your business name while you're signed in to the Google account that manages it, and your profile's tools show up right there. Everything you read about Google My Business, like verification, categories, photos and posts, still applies to Google Business Profile.
For example, when a customer says "I found you on Google My Business", they mean the listing with your reviews that shows up when they search your name, or search "plumber near me" on Maps.
We set up or claim your profile, get it verified, and keep it accurate as part of the routine.
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How do I get a link to my Google reviews?
Open your Business Profile, select Read reviews, then Get more reviews, and select Copy. That short link opens the review box for your business. On a computer you can also save a QR code from the same screen to print on a card, an invoice or your truck.
The link and the QR code come from Google and they're free. The QR code can only be saved from a computer browser, not a phone. Send the link by text right after a job, when the customer is happiest, and put the QR code wherever customers see your name. Customers need to be signed in to a Google account to leave a review. Never offer anything in return, like a discount: Google treats reviews given for a reward as fake, can take them down, and can restrict your profile.
For example, a house cleaner who texts "Thanks for having us today. If we did a great job, this link takes 20 seconds" with the link, before leaving the driveway, collects reviews that an ask in person often never turns into.
We put your review link and QR code on your website, your cards and your invoices, and help you make asking a habit.
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What things cost
Websites, SEO and ads, in real numbers.
How much does a website cost for a small business?
Most small business websites cost between $500 and $8,000 to build, plus $600 to $5,000 a year to keep running. A do it yourself builder is cheapest up front. A designer or agency costs more, and should pay for itself in new customers.
What moves the price: how many pages, whether the words and photos are done for you, booking or payments, and who keeps it up to date. The build is only part of it. Hosting, your domain, security updates and changes add up every year, and a site nobody touches slowly slips down in search.
For example, a painter who wants five pages from a template and writes their own words might spend a few hundred dollars and a weekend. A roofing company that wants a page for every service and town, its own photos and a site kept up routinely is in the thousands.
Our price covers the site, the upkeep and the coaching in one monthly price, quoted in a short demo, and the website is yours after your first year.
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How much does SEO cost, and is it worth it for a small business?
Most SEO providers charge between $500 and $2,000 a month, and $501 to $1,000 is the most common retainer in Ahrefs' survey of 439 SEO pros. It's worth it when it brings in more work than it costs, which usually takes four months to a year to show.
Ask what you get for the money: who writes and updates your pages, who looks after your Google Business Profile, how reviews are handled, and what you'll see in a report. Be careful with anyone who promises the number one spot. Google says no one can guarantee a #1 ranking.
Do the math with your own numbers. If a new customer is worth $400 to you and SEO costs $800 a month, two extra jobs a month pays for it, and everything past that is profit.
We don't sell SEO by itself. It's built into the website and the routine upkeep, and once a month we show you what it brings in.
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Google Ads, Local Services Ads or SEO: which is best for a service business?
They do different jobs. Local Services Ads put you at the very top today and charge per lead. Google Ads charge per click. SEO takes a few months to build up, and it keeps bringing in calls after you stop paying. Many service businesses start SEO now and use ads to fill gaps.
In one February 2026 benchmark of 888 home service contractors, Local Services Ads averaged $54 a lead, but only about 44% of leads became booked jobs, which works out to roughly $233 for each paying customer. Ads stop the day you stop paying. A website, profile and reviews keep working, and they make every ad you run work better too.
For example, a new window cleaner with an empty calendar might run Local Services Ads for a few months while the website and reviews build up, then turn the ads down as calls from search come in.
We focus on the part you keep: the website, profiles and posts. Ads are optional, and if you run them, you pay the platform directly.
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Should I use Wix or Squarespace, or get a custom website?
A builder like Wix or Squarespace is fine if you want a simple site, have time to write and update it yourself, and mostly need people to find your number. A custom site makes sense when you want to win searches for many services and towns and want someone keeping it tuned.
Builders are cheap to start, look good out of the box, and you can change things yourself. The catch is that the results depend on your time: someone still has to write the pages, add the photos, and keep up with search. A custom site is built around the searches you want to win and can be faster, but it costs more and needs someone looking after it. Either way, check who owns the site and your domain before you sign up.
For example, a solo detailer just starting out can launch a builder site this weekend. A company with three crews that wants to be the first name in five towns will outgrow it.
We build custom and keep it tuned, and the site is yours after your first year.
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Who can build a website for my small business?
You have four choices: build it yourself on a site builder like Wix or Squarespace, hire a freelancer, hire a local web design agency, or pay a service that builds it and keeps it working for you. What matters most is who owns it, whether it's built to get found on Google, and who keeps it current.
Building one usually costs $500 to $8,000, then $600 to $5,000 a year to keep it running. Before you hire anyone, ask five things. Will I own the website and the domain? Is it built to show up on Google, Google Maps and AI answers, not only to look nice? Can customers call me with one tap on a phone? Who updates it when my services or prices change? What happens to it if I stop paying?
For example, a plumber who searches "website designer near me" and picks the cheapest option can end up with a nice looking page that nobody finds, because nobody built the pages for each service and town that Google needs to see.
We design the website, write it so Google and AI can find and quote it, and keep it tuned, all for one monthly price. Your domain is yours from day one, and the site is yours after your first year.
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By trade
How to get more customers, trade by trade.
How do I get more carpet cleaning customers?
Get found for the problems people search, like pet stains, red wine and move out cleans, not only for "carpet cleaning". Post short before and after videos of real jobs, ask every customer for a review the same day, and book their next cleaning before you leave.
People search the mess they have: "pet urine smell in carpet", "carpet cleaning before moving out", "couch cleaning near me". Give each of those a page on your site, with the towns you serve, and they start bringing in calls on their own. Most homes clean carpets once or twice a year, so a reminder at six months brings a lot of them back. Realtors and property managers need move out cleans every month, and one good relationship there is worth dozens of one time jobs.
For example, a 20 second clip of a pet stain disappearing under the wand, with "pet stain removal" and your town in the caption and on a matching page of your site, shows up both when people scroll and when they search.
Our first client is a carpet cleaner, so this is the playbook we run with them every week.
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How do I get more pressure washing customers?
Show the job. Nothing sells pressure washing like a clean stripe across a dirty driveway, so post those clips, give each surface you clean its own page (driveways, house washing, decks, roofs), name the towns you serve, and ask for reviews that mention the job.
Most people search in spring and early summer, for things like "house washing near me", "soft wash roof" or "driveway cleaning". While you're on a street, knock on the neighbors' doors or leave a card; the job next door is the best ad you have. Storefronts, restaurant patios and apartment complexes need cleaning on a schedule, which fills the slow months.
For example, a washer who films the first pass on every driveway and posts it that night can turn one job into three on the same street, because the neighbors have just watched it happen.
We build the pages for each surface and town, and teach you to film the stripe in a way people watch to the end.
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How do I get more house cleaning customers?
Win the searches people make when they're ready to book, like "move out cleaning" or "deep clean before a party", then keep them on a regular schedule. Trust decides this one, since customers are letting you into their home, so reviews that mention being on time and careful matter most.
Put a price range on your site for a standard clean and a deep clean; people often skip a cleaner who won't say. Show your team, how you vet them, and what's included in each visit. Offer weekly and every other week plans, because one recurring client is worth more than a dozen one time jobs. Local groups and Nextdoor recommendations matter a lot here, so ask happy clients to mention you there too.
For example, a cleaner whose site has a "move out cleaning" page with a checklist of what's included and a price range gets the call from the renter trying to get their deposit back, often the same day.
We build the pages that answer those questions before people call, and help you turn first time cleans into regular clients.
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How do I get more window cleaning customers?
Sell the view and the season. Spring and fall are when people search, and a before and after of streaky glass next to clear glass makes the case in seconds. Offer a twice a year plan, and go after storefronts, which need cleaning every few weeks.
Give each service its own page: inside and outside, screens and tracks, hard water stains, gutters if you do them. If you're insured for ladders and heights, say so, because homeowners worry about it. Storefront routes pay less per visit but fill your calendar every week, and the owners talk to each other.
For example, a window cleaner who films the squeegee pulling across one pane of a dirty window, the 'reveal', gets views and saves that turn into spring bookings.
We set up the service pages and the review asks, and plan your posts around the two seasons people book.
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How do I get more lawn care and landscaping customers?
Split it into what people actually search: weekly mowing, spring cleanup, mulch, patios and retaining walls. Mowing fills the calendar and the project work pays, so build a page for each service in each town, and post timelapse videos of yards being transformed.
Searches follow the seasons: cleanups and mulch in spring, mowing all summer, leaf removal in fall, and snow removal in winter if you offer it. Photos of finished patios and walls sell the big jobs, so shoot every one when the light is good. Lock in mowing clients with a season agreement, and every yard you keep sharp is an ad to the whole street.
For example, a landscaper who films a tired front yard becoming a new bed with edging and mulch in a 15 second timelapse gets the "how much would that cost for mine?" messages.
We build the service and town pages, and schedule your posts around the season people are searching in.
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How do I get more painting customers?
Homeowners pick a painter they trust inside their house, so lead with proof: finished rooms, clean job sites and reviews that mention tidiness and colors. Build pages for interior, exterior, cabinets and decks, and post a short reveal of every finished room.
Cabinet painting and exteriors are the searches worth the most, and exterior work is seasonal, so book it early. Show your prep: tape lines, covered floors, the cleanup. That's what people worry about. Realtors need quick repaints before listings, and interior designers need painters they can count on. Answer estimate requests the same day, because the first painter to reply often gets the job.
For example, a painter who posts a before and after of dark oak kitchen cabinets turned white, with a note on how long it took, gets asked "how much for mine?" more than any other post.
We turn those reveals into pages and posts that bring in the jobs you want most.
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How do I get more roofing customers?
Be the roofer people trust after a storm: a page about storm damage and insurance claims, photos from real jobs in their neighborhood, fast replies, and reviews that describe how the job went. A roof is a big, rare purchase, so trust decides who gets the call.
People search "roof leak repair", "hail damage inspection" and "roof replacement cost". Answer each on its own page, and explain your process from inspection to cleanup, your warranty, and financing if you offer it. Drone photos and short job site videos show the work in a way a homeowner can't see from the ground. Be steady after storms; the roofers who pressure people get remembered for it.
For example, a roofer whose site explains step by step what happens with an insurance claim after hail, and whose profile shows photos from the same neighborhood that week, is the one people call first.
We build those pages and keep your profile showing recent jobs, so you're the name people find when they need a roofer fast.
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How do I get more remodeling customers?
Show finished projects with a rough price range and timeline, because that's what people want to know first. Give each kind of job its own page, like kitchens, bathrooms and basements, with real photos and a walkthrough video. That's what gets you onto the short list.
Remodeling decisions take weeks or months, so people read and compare a lot before they call. Explain your process: design, permits, schedule, how you handle surprises. Reviews that mention staying on budget and on time carry the most weight. Keep a gallery for every project with the before, the during and the after, and add the town it's in.
For example, a remodeler who posts a one minute walkthrough of a finished basement, with the square footage, the timeline and a price range, gets calls from people who already know they can afford it.
We turn every finished project into a page and a set of posts, so your best work keeps selling after you leave the job.
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How do I get more water and fire restoration customers?
When water or fire hits, people search in a panic and call the first business that looks ready. Show up high in Maps for "water damage restoration near me", answer the phone fast, and have a page that says exactly what happens in the first hour.
If you answer around the clock, say so everywhere and make sure your Google hours match. Explain how you work with insurance, since that's the first worry. Much of this work comes through referrals, so build relationships with plumbers, insurance adjusters and property managers. Photos of drying equipment set up and rooms put back together show you finish what you start.
For example, a homeowner searching at 2am with water on the basement floor calls the business whose profile says it's open now and whose site says "we're there within the hour" if that's true for them.
We build the emergency pages, keep your profile's hours and details right, and make sure your number is the first thing people see on a phone.
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How do I get more auto detailing customers?
Detailing is made for video: paint correction, ceramic coating and interior resets make the before and after people watch to the end. Post them, list your packages with prices, and offer a maintenance plan so one detail turns into a regular customer.
Ceramic coating and paint correction are the searches worth the most. Give each package its own page with what's included and a price. If you're mobile, set a service area and hide your home address; if you have a shop, show it. Let people book online, and reach out to dealerships, fleets and car clubs for steady work.
For example, a detailer who films a 50/50 shot, half the hood corrected and half not, gets the kind of post people share with the one friend who needs it.
We build the package pages and booking, and teach you the shots that make detailing videos work.
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How do I get more tile and grout cleaning customers?
People search the problem: dirty grout, mildew in the shower, dull tile. Name those on your site, show the fix in a short clip, and offer sealing so the job lasts. A stained kitchen floor coming clean line by line is the kind of video people save.
Give each problem its own page: grout cleaning, grout sealing, shower mildew, stone floors. Sealing is the natural add-on and brings people back on a schedule. Realtors want floors that photograph well before a listing, and restaurants and commercial kitchens need it done regularly.
For example, a cleaner who films one grout line going from black to white, then pans out to the whole floor, gets saves from people who look at their own floor and book.
We build the problem pages and plan your posts around the jobs that bring repeat work.
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How do I get more junk removal customers?
People search when they want it gone today, like "junk removal near me", "furniture pickup" or "estate cleanout". Make booking easy, show clear prices by load size, and post videos of a packed garage turned empty. Say where things go, since donating and recycling wins trust.
Same day and next day service is what most people are looking for, so if you offer it, put it at the top. Give estate cleanouts, hot tubs, appliances and construction debris their own pages. Realtors, property managers and estate attorneys send steady work, and a clear price chart saves you calls from people who were never going to book.
For example, a crew that posts a timelapse of a full garage cleared in 40 minutes, with a note that the couch went to a local charity, gets both the "how much?" messages and the trust to go with them.
We build the pages for each kind of job, and help you turn every cleanout into a post.
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Posting and content
What to post, how often, and how we help.
Do I need a website if I have a Facebook page?
Yes. Facebook is rented space; your website is the one place online you own.
More than half of people check a business's website after reading its reviews (BrightLocal, 2026), Google leans on websites to decide who to show, and AI tools read them to decide who to recommend. Your social pages work best when they point back to a site you own. What the website includes.
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What should a service business post on social media?
Your real work: the before, the fix and the after.
Short clips of actual jobs beat polished ads. Show the problem, show your hands solving it, show the finish. Your Blueprint tells you what to film next, based on what got people watching, sharing and calling last month.
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How often should I post?
Once a day is the goal, and a few times a week still works.
Showing up steadily matters more than polish. The routine we teach fits between jobs, and your dashboard gives you a short checklist every week so you always know what's next.
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I don't even know how to post on Facebook. Can I still do this?
Yes. We teach you step by step, on your own phone, on a weekly call.
Every task on your weekly checklist comes with plain steps you can follow, and we'll walk through it with you live until it's second nature. Owners who already post just skip ahead. How much time it takes.
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What's the easiest way to post to all my social media at once?
Film one short vertical video, then post it everywhere with a free scheduler. Meta Business Suite is free and posts to Facebook and Instagram at the same time. Buffer's free plan covers three accounts, like TikTok, YouTube and your Google Business Profile, with up to 10 posts lined up on each.
One vertical clip works on every app, so you don't need a different video for each one. Write one caption that says what you did and where, with your town in it. Post to your Google Business Profile too: most owners skip it, and it's where people see you right when they're searching for your service.
For example, a pressure washer films the first stripe across a dirty driveway, posts it to Facebook and Instagram at once from Meta Business Suite, then sends it to TikTok and their Google profile from Buffer, all before the next job.
We teach you a routine that takes a few minutes: film, get the caption, post. Every post also lands on your website, so the site keeps growing while you work.
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Working together
Who we work with, where, and what you get.
How is this different from a marketing agency?
We build something you own instead of renting you ads.
Ads stop working the day you stop paying. We build your website, your profiles and your own library of videos, keep all of it current, and hand you the keys. And with one client per trade per market, we're never working for the shop down the road. Do I have to spend on ads?
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Where do you work?
Mostly the US, and anywhere else too. We work fully remote, over Zoom, so it doesn't matter where your business is.
Each market still gets only one client per trade, so it comes down to whether your spot is open. Check your market.
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What kinds of businesses do you work with?
Local service businesses with work worth showing.
Carpet and house cleaners, pressure washers, window cleaners, detailers, landscapers, painters, roofers, remodelers, restoration crews, junk haulers and other trades where the before and after sells the job. See our clients.
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What happens after the first year?
The website's yours, and you decide what's next.
Stay with us and we keep it fresh and growing. If the partnership ends, it's yours to run, and our upkeep ends with it. Your domain, your accounts and your videos were always yours. Ownership, in detail.
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What's in your reports?
What your numbers mean, and what we'll do next to push them higher.
We read your website, search and social numbers together: how many people saw you, where they found you, what made them reach out, and how well known your name is getting. Then we tell you the next move and put it in your plan.
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