Do I need a website if I have a Google Business Profile?

Yes, if you want to be found for more than your own name. Your Google Business Profile shows people you exist. Your website tells Google and AI what you do, where, and why you're good at it, and it's where people go to check you out before they call.

A profile has room for a short description, some photos and your reviews. A website can have a page for every service and every town you work in, answers to the questions customers ask, and your work in pictures and video. That's what search engines and AI read when they decide who to show. Your website is also yours. A profile lives on Google's platform and follows Google's rules, and it can be suspended.

People do check. In BrightLocal's 2026 survey of 1,002 US adults, 54% said they visit a business's website after reading positive reviews, up from 32% when the question was last asked in 2019.

For example, a landscaper with a great profile shows up when people search the business name. With a website that has pages for patios, retaining walls and spring cleanups, they start showing up when people search for those jobs too.

We build the website, link it to your profile so Google knows they're the same business, and keep both current. More on a website vs a Facebook page, what the site should have and what it costs.

Want to talk it through? Book a demo