Answers

Straight answers about getting found.

59 questions local service owners ask about Google, Maps, AI search, reviews and what things cost, each one answered first and then explained.

The service4 Your part3 Search and AI7 Price and ownership4 Getting found11 Your Google profile and reviews5 What things cost4 By trade12 Posting and content4 Working together5

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4 answers

The service

What do you actually do?We build you a website that ranks on Google and shows up in AI search, keep it updated routinely, and connect all your…Why does my website need routine fine tuning?Because search doesn't sit still.Who is it for?Local service businesses whose work looks great on camera: carpet cleaning, pressure washing, house cleaning, window…How do we start?A short demo.

3 answers

Your part

Do I have to be on camera?You almost never have to say a word.Do you make or edit my videos?No, you do, and we make it easy. On a live call we show you how to film, then edit fast in free apps like CapCut (trim…How much of my time does this take?A few minutes a day, plus a weekly call with us.

7 answers

Search and AI

How do you get my business into ChatGPT and AI answers?We make your business easy for AI to read and trust.Can you guarantee I will rank first?No, and anyone who guarantees a ranking isn't being straight with you.Do I have to spend on ads?No.How do I get ChatGPT to recommend my business?Make sure the web says clearly who you are, what you do and where, in the places AI reads: your own website, your…What are Google's AI Overviews, and do they hurt my traffic?AI Overviews are the AI written summaries Google shows above the regular results. They can mean fewer clicks: in a Pew…How does AI decide which local business to recommend?It favors businesses it can confirm from more than one source. AI assistants search the web, then pick businesses whose…What is GEO (generative engine optimization)?GEO, short for generative engine optimization, is making your business easy for AI tools like ChatGPT, Gemini and…

4 answers

Price and ownership

How does pricing work?Every plan is scoped to one business, so there's no list price.Do I own the website?Yes, after your first year, free and clear.What if I leave before the first year is done?The website becomes yours after your first year. If you leave before then, the website stays with us.Do you work with my competitor?No.

11 answers

Getting found

What is an internet architect?Someone who plans, builds and looks after how a business shows up online, the way an architect does a building.What is local SEO?Local SEO is everything that helps your business show up when someone nearby searches for what you do.How do I get my business on Google Maps?Claim and verify your free Google Business Profile, then keep it full and active.How do I get more Google reviews?Ask every happy customer right when the job's done, with a link that takes them straight to the review box.What are AEO and GEO?They're about getting named in the answer, instead of being one more link in a list.Why doesn't my website show up on Google?Usually it's one of three things: Google can't read it well, it doesn't clearly say what you do and where, or nothing…How long does it take to show up on Google?Google says SEO usually takes four months to a year to fully pay off, and you'll often see early movement sooner, and…Why isn't my business showing up on Google Maps?Usually it's one of four things: your Google Business Profile isn't verified, it's in the wrong category, your service…How do I rank higher in "near me" searches?Google shows the businesses it thinks are the best match, close by and well known. You can't move closer to the person…How do I get more calls from Google?Make calling you easy everywhere Google shows you: a Call button on your Business Profile with the right number and…Do I need a website if I have a Google Business Profile?Yes, if you want to be found for more than your own name. Your profile shows people you exist. Your website tells…

5 answers

Your Google profile and reviews

How do I set up my Google Business Profile the right way?Use your real business name with nothing added, pick the most specific main category, and verify it. Then fill in…How should I respond to a bad Google review?Reply within a day or two. Stay calm and keep it short: thank them, own anything that went wrong, and offer to fix it…My Google Business Profile got suspended. How do I fix it?Don't make a new profile. Read the reason Google gives, fix whatever broke its rules, then file an appeal in Google's…Should a service business hide its address on Google?Yes, if customers don't come to you. Google's rules say a service area business, one that travels to its customers…Do Google reviews help my ranking?Yes. Google says prominence is one of the three things it uses to rank local results, that it's based partly on how…

4 answers

What things cost

How much does a website cost for a small business?Most small business websites cost between $500 and $8,000 to build, plus $600 to $5,000 a year to keep running. A do it…How much does SEO cost, and is it worth it for a small business?Most SEO providers charge between $500 and $2,000 a month, and $501 to $1,000 is the most common retainer in Ahrefs'…Google Ads, Local Services Ads or SEO: which is best for a service business?They do different jobs. Local Services Ads put you at the very top today and charge per lead. Google Ads charge per…Should I use Wix or Squarespace, or get a custom website?A builder like Wix or Squarespace is fine if you want a simple site, have time to write and update it yourself, and…

12 answers

By trade

4 answers

Posting and content

Do I need a website if I have a Facebook page?Yes. Facebook is rented space; your website is the one place online you own.What should a service business post on social media?Your real work: the before, the fix and the after.How often should I post?Once a day is the goal, and a few times a week still works.I don't even know how to post on Facebook. Can I still do this?Yes. We teach you step by step, on your own phone, on a weekly call.

5 answers

Working together

How is this different from a marketing agency?We build something you own instead of renting you ads.Where do you work?Mostly the US, and anywhere else too. We work fully remote, over Zoom, so it doesn't matter where your business is.What kinds of businesses do you work with?Local service businesses with work worth showing.What happens after the first year?The website's yours, and you decide what's next.What's in your reports?What your numbers mean, and what we'll do next to push them higher.