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Is Google My Business the same as Google Business Profile?

Yes, Google My Business and Google Business Profile are the same thing. Google renamed Google My Business to Google Business Profile in November 2021. It's the same free listing that puts you on Google Search and Maps, with your hours, reviews, photos and Call button. Most people still call it Google My Business.

Google announced the new name on November 4, 2021, and moved most of the editing out of the old app and into Search and Maps (BrightLocal covered the change). So if you're wondering what Google My Business is called now, it's Google Business Profile.

Before November 2021Now
The nameGoogle My BusinessGoogle Business Profile
Where you edit itThe Google My Business appRight in Google Search and Maps
What it costsFreeFree

Search your business name while you're signed in to the Google account that manages it, and your profile's tools show up right there. Everything you read about Google My Business, like verification, categories, photos and posts, still applies to Google Business Profile.

For example, when a customer says "I found you on Google My Business", they mean the listing with your reviews that shows up when they search your name, or search "plumber near me" on Maps.

We set up or claim your profile, get it verified, and keep it accurate as part of the routine. Next, set it up the right way, get on Google Maps and get your review link.

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